ON THE SCENE / ALWAYS ON
ONE MEMBERSHIP. ONE DAILY MEDIA WINDOW. EVERY DAY.
A monthly media membership for brands that want consistent visibility across Central London without repeatedly booking individual campaign days. Choose your audience window. Your brand joins a curated rotation of up to five member brands, with only one brand accepted per industry category. We plan the route, deployment, reporting and content.
WHY ALWAYS ON / 01
Traditional campaigns create moments. ALWAYS ON is built for brands that want continuity. Instead of appearing once and disappearing, your brand becomes part of the daily rhythm of London — building repetition, familiarity and recall over time.
ONE MEMBERSHIP. DAILY PRESENCE.
HOW IT WORKS / 02
01 CHOOSE YOUR WINDOW Select the part of the day that best matches your audience.
02 WE PLAN THE ROUTE Your campaign moves through high-value Central London locations.
03 YOUR CAMPAIGN RUNS DAILY Consistent visibility throughout your membership.
04 WE MEASURE ATTENTION Receive audience and campaign insights.
05 YOU GET THE CONTENT Professional campaign photography creates additional social and PR value.
CHOOSE YOUR WINDOW / 03
London changes throughout the day. Your media plan should too. Choose the daily window that best matches your audience, objective and cultural moment.
THREE WINDOWS. FIVE BRANDS PER WINDOW. ONE BRAND PER CATEGORY.
MORNING
5 MEMBERSHIP POSITIONS
ONE BRAND PER CATEGORY
AUDIENCE
COMMUTERS / PROFESSIONALS / FITNESS / MORNING TRAFFIC
Meet London as the city starts moving.
BUSINESS / FINANCE / FITNESS / COMMUTER AUDIENCES / MORNING LAUNCHES
AFTERNOON
5 MEMBERSHIP POSITIONS
ONE BRAND PER CATEGORY
AUDIENCE
RETAIL / BUSINESS / SHOPPERS / LEISURE
Stay visible through London’s busiest daytime movement.
RETAIL / BEAUTY / FASHION / PROPERTY / LAUNCHES / CONSUMER BRANDS
EVENING
5 MEMBERSHIP POSITIONS
ONE BRAND PER CATEGORY
AUDIENCE
DINING / ENTERTAINMENT / NIGHTLIFE / COMMUTERS
Own attention as London moves into the night.
HOSPITALITY / MUSIC / ENTERTAINMENT / EVENTS / LIFESTYLE
A MONTH ON THE SCENE / 04
CAMPAIGN MEDIA / ROUTE VISUAL / PLACEHOLDER
MON / 08:42 / LIVERPOOL STREET
WED / 13:15 / OXFORD CIRCUS
FRI / 19:30 / SOHO
SAT / 18:10 / KNIGHTSBRIDGE
YOUR CAMPAIGN DOESN’T JUST LAUNCH. IT BECOMES PART OF THE CITY’S RHYTHM.
THE ROUTE / 04
PICCADILLY / SOHO / OXFORD CIRCUS / MAYFAIR / REGENT STREET / KNIGHTSBRIDGE / KENSINGTON
Routes are planned around high-value locations, audience movement and campaign objectives — creating repeated visibility across the city.
51.5074° N / 0.1278° W / ROUTE STUDY
THE MEMBERSHIP / 05
01 — DAILY VISIBILITY A daily campaign presence within your selected window.
02 — PREMIUM DIGITAL MEDIA High-impact mobile digital OOH built for visibility at street level.
03 — AUDIENCE INTELLIGENCE Campaign reporting including reach, attention, dwell and available audience signals.
04 — MONTHLY CONTENT Professional campaign photography for social, PR and marketing.
05 — CREATIVE FLEXIBILITY Refresh campaign creative during the membership as messaging changes.
06 — CAMPAIGN MANAGEMENT From scheduling and content approval through deployment and reporting.
CAMPAIGN MODEL / 06
ONE-OFF CAMPAIGNS
BOOK
→ LAUNCH
→ FINISH
→ DISAPPEAR
→ REBOOK
ALWAYS ON
PLAN
→ SHOW UP
→ REPEAT
→ BUILD FREQUENCY
→ STAY VISIBLE
WHY MEMBERSHIP / 06
ALWAYS ON is designed for brands that want sustained London visibility through a curated monthly media programme. Each daily window is limited to five member brands in rotation, with only one brand accepted from each industry category. That creates consistent exposure throughout the month without repeatedly booking individual standalone campaign days.
DON’T BUY ANOTHER DAY. BUILD CONTINUOUS PRESENCE.
Membership availability is limited to protect campaign visibility and category exclusivity.
TRUSTED ON THE SCENE
TRINNY LONDON
U2
WARNER MUSIC
DOMINO’S
AEG
ITSU
BORUSSIA DORTMUND
GOT2B
REAL-WORLD SIGNALS / 07
Where campaign technology and format allow, audience measurement adds another layer of intelligence to your membership — helping your team understand reach, attention, dwell and location performance.
LOCATION / TIME / REACH / ATTENTION / DWELL / OTS
CAMPAIGN SIGNAL STUDY / CENTRAL LONDON
ALWAYS ON works particularly well for brands that need sustained awareness rather than a single launch moment.
FASHION / BEAUTY / HOSPITALITY / ENTERTAINMENT / RETAIL / TECH / FITNESS / PROPERTY / EVENTS / CONSUMER BRANDS
Launching something? Building awareness? Opening a location? Driving footfall? Staying culturally visible? ALWAYS ON keeps the brand moving.
MEMBERSHIP ENQUIRY
Tell us about your brand, category, audience and campaign objectives. We’ll confirm whether your category is available, recommend the strongest daily window for your audience and come back with the appropriate ALWAYS ON plan.
No commitment. We’ll review your category, audience and preferred window before recommending the right membership setup.